Campaign Goals

Establish his business a leading mixed martial arts centre in Northern Toronto area
Significantly improve the performance of his online marketing campaigns
Reach new prospects that were not marketed to through client’s existing marketing programs
Be able to better track and assess the results of his marketing efforts


  • Rev MMA was not able to reach the young demographic to increase children’s and teen’s enrolment at its gym
  • The client did not have powerful value propositions in its marketing materials that resonated with its targeted audiences
  • Its existing landing pages could not convert traffic into prospects at a high rate
  • The client could not accurately track the results of its various marketing campaigns


  • Developed multiple new landing pages with strong value proposition for each program to maximize client’s conversion rates
  • Set up local Paid Search campaigns to better match student leads to the most appropriate gym location
  • Enabled detailed campaign ROI tracking and set up simple, easy-to-understand reporting on a regular basis
  • Managed an aggressive Facebook Paid Media campaign to reach younger demographics that are not covered by client’s Paid Search campaigns
  • Integrated OneCoreContent’s lead nurturing campaign with our Paid Media campaigns in order to increase the size of client’s email marketing list and increase the lifetime value of each lead


Triple the number of leads the client gets from Paid Search campaigns
Decreased client’s cost
per lead by 50%
Improved lead-to-client conversion ratio through our lead nurturing program
Established very social media presence on Facebook and Instagram

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