Campaign Goals

To generate high quality replacement windows leads from online marketing channels
To lower company’s Cost Per Lead from online media sources
To scale their business and start generating leads in new locations across Canada and Untied States
To establish Canadian Choice as a trusted and credible industry leader


  • Client’s marketing offers and incentives were never tested in data-driven way in order to find the best variation
  • The client had no web presents in key local markets that they wanted to target
  • The client had an outdated website that did not portray the right image of the company and was not suitable for online lead generation purposes
  • Canadian Choice was not able to properly track the results of its marketing campaigns from different channels


  • Developed a network of over 30 local lead generation websites that were used to market to prospect in client’s local markets
  • Redeveloped corporate website in accordance with industry’s best Conversion Optimization and User Experience practices
  • Set up live chat answering service to convert more Paid Media website visitors into leads
  • Engaged in rigorous A/B Split Testing of client’s ad descriptions and key elements of client’s websites and landing pages in order to minimize client’s Cost Per Lead
  • Aggressively optimized client’s Paid Search campaigns to focus only on keywords and geographical areas that generate the highest quality leads at the lowest cost


Successfully launch client’s online marketing efforts in 5 new locations including one in United States
Established strong online presence and enhanced client’s branding efforts across over 30 geographical areas
Establish Paid Search and Remarketing as leading sources for client’s inbound marketing efforts
Generate high volume of pre-qualified replacement windows leads at a profitable Cost Per Lead

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