Campaign Goals

To generate pre-qualified personal injury case leads
To minimize firm’s cost per signed up file
To establish strong and credible online image through paid media to complement firm’s offline marketing efforts
To diversify company’s lead generation sources to hedge media buying costs


  • It did not have effective landing pages to convert website visitors into leads
  • Its corporate website did not convey the image that the firm wanted to project
  • It was facing very high cost per click for its main keywords
  • The brand was not well known compared to major competitors


  • Robust, highly targeted landing pages were built for each practice area
  • Redeveloped corporate website in accordance with industry’s best practices
  • Launched effective Search and Remarketing campaigns on Google, Yahoo and Bing networks
  • Lowered client’s cost per click by maximizing Quality Score for major keywords and employing sophisticated custom keyword bidding strategies
  • Established strong online presence by dominating branded and non-branded search terms in targeted geographical areas


Created a profitable lead generation channel that produces high quality case leads at an attractive cost
Maximized the ROI of its online marketing through above-industry-average website conversion rates
Developed a powerful marketing strategy that aides firm’s offline advertising and branding efforts
Established itself as a credible, go-to leader in personal injury field

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