Campaign Goals

Generate new leads for Combilift and Aisle Master product lines
Increase their lead flow for new forklift sales
Strengthen online presence of All Lift’s floor cleaning equipment division
To introduce Unicarriers brand to new and existing customers


  • The client did not have clear and effective marketing messages that would differentiate it from competitors
  • Very few prospects knew about Combilift and Aisle Master products
  • Most prospects are searching for used forklifts online instead of new ones
  • All Lift’s corporate website was not set up for converting website visitors into leads


  • Developed lead generation website for Aisle Master and Combilift brands
  • Created separate websites for client’s Floor Cleaning Equipment and Unicarriers divisions
  • Set up Remarketing and Google Display Networks campaigns for each brand
  • Devised a custom keyword bidding strategy to maximize the ROI on client’s marketing spend
  • Launched highly focused Paid Search campaigns on Google, Yahoo and Bing


Average cost per click has been significantly lowered due to Quality Score optimization work that we have performed
Online marketing has become the most profitable client acquisition channel from Cost Per Lead perspective
All Lift’s online brand exposure has been increased through effective Search and Remarketing campaigns
The client tripled the number of inbound leads generated from online marketing efforts

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